What our customers are saying
"The ease of switching bags is irresistible." Isabel
"I think the purses are both gorgeous and functional. Add in the quality of workmanship and you do have a top notch product." Pam
"Finally! A handbag that fulfills all of my needs! And, it’s fashionable!" Liz
see more
See what the media is saying about
HeddyFreddy
The HeddyFreddy handbag system - a marriage of fashion and function
HeddyFreddy artisan handbags for stylish
but practical, on-the-go women like you!

Tired of settling for the same boring black handbag because it is practical and will work through several seasons? Frustrated having your wallet, keys, or phone rattling loosely in your executive brief? Embarrassed to bring your "mom bag" to an evening event? Our handbag system's core module will give you the organization you need. Then, swap it from purse shell to executive tote and back to find the function you need and the style you want at every moment of every day!
It's here! The HeddyFreddy Diaper Bag!

it's the perfect interchangeable diaper bag
for a mom who wants functionality and style!
More about the diaper bag...
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See HeddyFreddy interviewed on
Twin Cities Live
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HeddyFreddy is featured in November's
Experience Life Magazine!
see the great write up here
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HeddyFreddy Headquarters is now open! The showroom is located in a hot new shopping area in
St. Paul - at the intersection of Snelling and Selby Avenues at 1595 Selby Avenue (entrance in the courtyard).
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It's winter! We will be open on Saturdays 10 -2 or by appointment - when it's convenient for you. Please give us a call and we'd be happy to show you the collection - with no obligation to buy! Just give us a call 651-308-1368 and we can meet at the Showroom!
Please stop by and see the new HeddyFreddy collection in person!