Day 1 – Saturday

Yay!  I just got my HeddyFreddy!  There’s a pocket for everything!

Sara was sick of her non-descript bag, where she couldn’t find what she needed (and sometimes didn’t have what she needed because she left that in her other purse)!  Even though she has a collection of purses, totes, and other handbags in her closet….none of them seem right for every occasion and it is too much of a hassle to switch between them!

Then, thanks to a friend, she found HeddyFreddy!  She purchased a HeddyFreddy package and loaded the hf module with her pen, business cards, phone, lipstick, wallet, and keys.  It all fit and everything has a place!  She threw it into her new HeddyFreddy flap bag, along with a bottle of water for her daughter to drink after she picks her up from dance class.

Day 2 – Sunday

Off to the gym for some ME time!  Threw my HFModule in the gym bag so I know I have what I need!

Sara doesn’t have to worry about forgetting her id because the hf module has everything she needs, in the same organized way she is used to – right inside her gym bag! 

Day 3 – Monday

Back to the grind!  My hf module fit right into my already loaded executive tote.  I can’t believe it – only one bag to carry and no frantic search to make sure I have everything in the morning!  Can’t wait to show off my new tote to Karen…she is going to LOVE it!  Now, all I need is my coffee…

The HeddyFreddy executive module has the perfect spot to hold the hf module so all Sara had to do was take the hf module out of the gym bag…and into the executive tote.  Sara’s office persona is more conservative so the selected an understated geometric design for her executive tote.    They don’t have to know about the fun and flirty purse shell she has at home!  The black and tan subdivisions in the executive module will help Sara keep her project work organized so she is ready for anything the day throws at her!

Day 4 – Tuesday

Off to Chicago on an overnight trip – sales meeting during the day, catching up with my a college friend, Renee, for dinner.  Good thing my HeddyFreddy is flexible! 

Sara’s executive tote is the perfect size to carry-on her business papers, laptop, and even her ziplock bag full of liquids!  With the hf module tucked inside, she had no need to carry on a purse!  She did, however, pack her frilly shell, in her luggage.  It took up almost no space and means she will have a stylish evening bag to show off to Renee at dinner!

Day 5 – Wednesday

Homeward bound!  Hmmm…wonder what’s for dinner?

Switching her hf module back from her frilly purse to her executive tote in the morning made packing a snap!  All Sara had to add was the latest People magazine to make her trip home as easy and stress-free as the trip out!

Day 6 – Thursday

Big day today – BIG client meeting!  My design firm’s clients are tough to impress so I have to bring my A game!

Sara’s clients expect the best….and a creative flair too so Sara switched her executive tote module, hf module already inserted, to her executive tote with a bold pattern.  It’s just as organized and convenient as her other executive tote but has a more daring and stylish design.  The switch was easy – just unhook, move by the handle, and rehook into the new shell – her clients are impressed!

On the way home, Sara gets a call from home – she needs to pick up a few things at the grocery store.  Since she doesn’t have a purse shell with her, she just clips on her hf module’s simple strap and off she goes!  Wow – that’s way better than carrying her entire tote, papers and all, or, worse, trying to cram her wallet and other essentials into jacket pockets!

Day 7 – Friday

TGIF!  What a week – always on the go!  One more day in the office and then I am ready for a night on the town!  Wonder which purse shell to use with my new little black dress??

Sara went from work, to play, to parenting and back!  All, with exactly the right accessory for every occasion, and without ever losing or leaving behind a single essential!  Her HeddyFreddy handbag system can play just as many roles as she can, with flexibility and functionality to spare!  Which shell will she use tonight, out on the town with her husband?  Or maybe just the hf module with the clip-on strap?  Stay tuned as I discover more of the flexibility of HeddyFreddy...