The HeddyFreddy handbag system - a marriage of fashion and function 

- SimpleMoms Reviews - HeddyFreddy diaper bag - May 2012

- Julia - here be Hippogriffs Blog - Do Not Perturb - November 2011

- Experience Life Magazine - Worthy Goods - November 2011

- Minneapolis/ St. Paul Magazine - Shopping and Style - 2/8/2011

- Twin Cities Runoff - Last Minute - Stressfree shopping - 12/22/2010

- Minneapolis St. Paul Magazine - Party Patrol Blog - December 2010

- Twin Cities Live - Mommy Money Maker - 12/14/10

 - The Line Media - On a once-stodgy Saint Paul Corner, boutiques blossom - 12/1/10

- The Socialite's Closet - 11/16/10

- Confessions of an Overworked Mom - 11/15/10

- Alison Kaplan covers the Selby and Snelling Shopping Area - Hidden Retail Treasure - 9/1/10

- Katie Dohman at Minnesota Monthly - Bag Lady - 8/1/10

- Sara at PopFizz covers Bastille Day event at Selby and Snelling - PopFizz - 7/14/10

- Alison Kaplan covers Bastille Day event at Selby and Snelling - Alishops - 7/14/10

- Emma's Blogoir - Divorcedbefore30 - 6/10/2010

- Star Tribune - Handy Handbags - 6/3/2010

- PopFizz Daily - Bold Shoulder  - 6/1/2010

Handbag Designer 101 Selected HeddyFreddy as Handbag Designer of the Day - 5/11/2010

-  Allison Kaplan covers HeddyFreddy's new showroom on AliShops.

Check back for more media coverage...